Video production company for digital content

By April 29, 2017Blog
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I recently shot a very nice campaign with Beast London for Cayman Luxe. Beast have a great team and ideal business model for digital content production. So if you are looking for a video production company for digital content then visit Beast Agency.

Cayman Luxe is the official website for the Department of Tourism for The Cayman Islands. COT together with the creative agency Mr.H were looking specifically for a video production company for digital content that would be able to produce exceptionally high quality for a very limited budget. They choose Beast London based on their showreel and felt immediately that they were in very safe hands. Beast video production company shot 14 spots for their online video marketing which you can see at www.caymanluxe.com and for the directors cuts visit Beast London. Our aim was to create a whole series of video based around the theme of the sensations you feel when you are on a Caribbean island experiencing the most luxurious and relaxing holiday. It’s all about moments and feeling. And this is expressed through the campaign which was in two parts. ‘Moments’ we use photogenic high speed slow motion to single out special and perfect moments. Slow motion is a fantastic way to immerse the viewer into a moment. It evokes huge amounts of emotion and intrigue into the action. We always are in ore of the beauty of the picture and the experience we see those in the shot having. It’s a great way to promote holiday moments in a luxury travel video.

And in ‘Barefoot’ we see how the touch of toes in the sand or relaxing back on a hammock can create the sensations of simple pleasures which remind us what life is really all about.

As a video production company for digital content, Beast approach their work in a very different way to a usual London video production company. They are a content company and as such they bring a creative thread along with a production efficiency to their work. Smaller crews and less opinions on set give an incredible sense of freedom and this is where the roots of creativity can grow and flourish. If you need to make a video for online marketing purposes then it’s clear that you need a video production company for online marketing. This is a specialized field and as such you need to choose a company that fits the brief with the appropriate business model set up.

Video production company for digital content technical approach

Although we were shooting for online where the deliverable is HD 1080p, we always shoot 4K in order to have the flexibility of punching in to a shot in post production. In order to create really powerful and emotive imagery means choosing the right camera and lens for each scene. For example in this shot bellow we have used a macro lens with extenders to create an incredibly short depth of field and then shot at 120 FPS slow motion in order to capture the water as it trickles over the foot and between the toes.

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We have a mixture of smooth tracking shots and hand held observational shots, in every case the composition will be perfectly thought out and arranged. We don’t want to have a load of rough shots. These scenes are all about the simple pleasures and beauty and the capturing of nature. So this is what was reflected in the shooting approach. We of course had some challenges on location. Not as many palm trees or starfish as we had imagined. But with some intensive scouting and creative camera angle and composition we managed to make all of the stories in the series perfect and on brief. The Cayman Islands are an amazing tourist destination. This time we only visited Grand Cayman but we certainly hope to discover Cayman Brac and Little Cayman on our next website video production.

Photography for website video productions

When it comes to photography you’ll notice that many companies will shoot generic imagery without really considering how to make the image truly impactful and photographic. At Beast they know that you don’t have to flood every shot with light and that very often less is more.

Great photography is all about the photographer. Finding the right angle, composition and art direction. This is where Beast can be set apart from many other video production companies for digital content as they have incredibly talented directors who work in conjunction with their Creative Director Victoria Taylor. In terms of their shooting approach they never want to make the images and scenes over processed or fake. “People want to feel they are getting a natural experience and so we give them truthful and emotive storytelling. We will take our time and study the locations available before working out a detailed shot plan which takes into account the optimum time of day to be shoot each sequence. Shooting at the right time of day with the right lighting look and effect will be crucial in creating the overall sense of beauty and harmony which is stylish and enchanting.”

How can our digital content for website marketing be different?

When it comes to designing our shots and actions and photographing this story this is exactly what we had to do for every scene. We asked ourselves, how can we make this shot unique and interesting. What will make it sexy and appealing to the audience. We had a great team and in such an incredible location as the Cayman Islands we are very excited to get creative and look for those interesting places and shoot them from unusual angles, using slow motion to enhance the action and make for really emotive storytelling. We want a film where each shot is better than the one before and the viewer is left wanting more. Asking the question – where is this incredible place?

We shot on RED EPIC with a full set of master primes and macro extenders and had a SONY A7sii for second camera and under water shooting. We used the Ronin Steady cam for smooth tracking shots and use SKYMAX for the aerial photography. So if you are looking to make a video and searching for an online production company or a content production company then try Beast London.

 

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